As an individual who is trying to make it big in business, you will have to create a good rapport with customers. The best way to gain goodwill in the market and create a desirable customer base is to seek to achieve optimum customer experience.
When you know what your clients think about your business, you can easily work on improving the customer experience. However, if you are not sure about how to use the feedback effectively, here are some trends that will help you enhance customer experience effectively.
1. AI in Customer Service Space
More than half of the customers switch from one brand to another when they are dissatisfied with the brand’s customer service. Consequently, the key area you have to work upon is improving services.
One of the best customer experience trends that will help you do it is Artificial Intelligence. Yes, you can incorporate robots and chat bots into your service space for the more mundane tasks of collecting and storing data. In this way, your core staff will be able to focus well on the core functions such as providing quality service.
2. Voice Commerce to the Rescue
Gadgets that work on voice commands are taking over the world by storm such as Amazon’s Alexa Skills. The behavior of consumers towards voice activated speakers has drastically changed because all they have to do is speak. Well, if that is not a way of enhancing customer experience, then we don’t know what it is.
Not only do people own voice-activated speakers, they actually use them as a part of their daily routine. So, e-commerce brands have started using these systems to make a sale. Now, you will have to ensure that your product is available on these platforms for a better customer experience.
3. Personalized Services
Yes, it is not very easy to please a customer who is looking for hyper-personalization every time they are in a mood to spend money. However, the establishments only have people to assist the customers, and not create new services for them. Hence they prefer moving on to other establishments where everything is created for them.
Therefore, for retaining customers, you should provide highly customized services which can meet the expectation of customers. One of the customer experience trends that can help you is to collect all the customer data and show them only the products that are in the browsing history to target their interest.
4. Streamlining Staff Training Through Online Portals
Fussy customers are not a myth and the same goes for ignorant staff. However, customers can afford to be how they are because they are important for a business. Therefore, various organizations are using online staff training methods for making sure that each member of the staff knows how the store functions and how they are to assist the customers.
Earlier, training the staff was a lengthy process with the process called classroom teaching. But with the advancement in technology, you can command your staff on the job and train them well.
5. Transparency With Customers
Customers value and expect transparency from brands more than anything else. So, they like it when their favorite brands are active and well-connected with them on social media. Through these platforms, the customers know what they can expect from the brand in the near future so that they start saving for the same immediately.
Plus, social media integrates incredibly well with customer experience software where customers can speak their mind about the brand and its products.
6. Predictive Analytics
If there is any way a brand can curb competition, it is by sticking to what analytics have to say. The customer data, statistical algorithms, and machine learning will help you decipher what the customers are looking for in your products. Also, through the current trends, you can decipher an idea about how the trend shifts will take place.
Although predictive analytics is a tricky business, if you hit the right chord and guess the upcoming market trends right, there is no stopping you from acing the competition.
Now that you know the customer experience trends that are ruling the customer landscape, all you need is a lot of feedback to implement those trends. piHappiness is one such software that allows brands to take feedback from their customers to help them improve their experience.