Managing your brand’s online image has become essential. One bad review can harm your reputation and drive away potential customers. Wondering how and why? Well, 95% of customers go through online reviews before making a purchase. So, if someone stumbles upon a negative review, they might pause. If they see several? They’ll likely walk away without a second thought.
As everything shifts online and people get more comfortable shopping digitally, your online reputation plays a huge role in business growth or decline. That’s why it’s crucial for brands to actively monitor, manage, and improve their digital presence.
The good news? You don’t have to do it manually. Online reputation management tools make it easier to keep an eye on reviews, respond quickly, and build trust with your audience.
Here are 10 of the best online reputation management tools you can consider in 2025.
10 best online reputation management tools
Here is a brief view of the top online reputation management software:
- piHappiness
- Sprinklr
- Birdeye
- Reputation
- Mention
- Locobuzz
- Qualtrics
- ReviewTrackers
- Brand24
- Yext
piHappiness
piHappiness is a full-scale reputation management software designed to give businesses total control over customer experience. From gathering real-time feedback to managing online reviews and generating insights, it offers a 360-degree view of your customer sentiment. In a single click, you can monitor online reviews across all channels such as Google, TripAdvisor, and more.
You can monitor NPS, CSAT, and customer feedback across multiple channels and touchpoints. What sets piHappiness apart is its automated case management and AI-based sentiment analysis, helping you act quickly on negative reviews and boost positive engagement. Whether you are in hospitality, healthcare, education, or retail, piHappiness helps build a better brand image through actionable insights and consistent monitoring.
- Free version: Yes
- Free trial: Yes
Sprinklr
Sprinklr is an all-in-one customer experience platform with powerful capabilities for online reputation management. It allows brands to track mentions, reviews, and social sentiment across more than 30 digital channels in real time. With its AI-driven insights, businesses can detect emerging crises early, manage PR risks, and optimize customer interactions.
Sprinklr’s dashboard is customizable and makes it easy for large teams to collaborate, assign responses, and manage brand reputation at scale. This platform is ideal for large enterprises looking for an enterprise-grade, unified solution for social, marketing, and reputation needs.
- Free version: No
- Free trial: Yes
- Book a Demo
Birdeye
Birdeye is a popular reputation management tool tailored for local businesses and multi-location brands. It helps collect, manage, and respond to reviews from over 200 sites, including Google, Facebook, and industry-specific platforms. This platform also enables businesses to run surveys, manage listings, and engage customers through text and webchat.
The best part is that it has an intuitive dashboard that offers a consolidated view of customer sentiment. This makes it easy for businesses to improve their services and online ratings effectively. With built-in automation, it’s easy to ask for reviews, respond to them, and showcase them on various channels to boost credibility.
- Free version: Yes
- Free trial: Yes
- Book a Demo
Reputation
Reputation is another top reputation management software. This data-driven platform combines review management, customer surveys, and social listening into a single interface. It helps businesses understand customer perception in real-time and take strategic actions to improve it.
In addition to that, you can monitor reviews, reply directly from the platform, and gain insights through sentiment analytics and custom reports. Reputation also supports local SEO with its listing management tools. It’s especially powerful for enterprise brands that need centralized control over multiple locations and channels.
- Free version: No
- Free trial: No
- Book a Demo
Mention
Mention is a real-time media monitoring and reputation management software designed to keep you updated on everything said about your brand online. From social media mentions to blog posts, news articles, and forums, it captures all chatter and presents it in a user-friendly dashboard.
The best aspect of this platform is that you can track keywords, analyze sentiment, and set alerts for specific brand or competitor mentions. This is great for competitor research, and you can keep an eye on what they are doing and how their customers are interacting online. Mention is perfect for small to mid-sized businesses and PR teams that want to stay proactive and respond before an issue escalates.
- Free version: No
- Free trial: Yes
- Book a Demo
Locobuzz
Locobuzz is an Indian-origin unified customer experience platform with strong reputation management capabilities. It combines AI-driven analytics with real-time review tracking and social listening. This platform helps brands engage with customers across digital platforms, address complaints, and boost overall satisfaction.
This online reputation management tool also includes automation features for routing tickets, responding to reviews, and tracking influencer impact. With a focus on local insights and regional language support, it’s a solid choice for brands with an Indian audience or multi-lingual requirements.
- Free version: No
- Free trial: Yes
- Book a Demo
Qualtrics
While Qualtrics is best known for its experience management solutions, it also offers robust tools for managing brand perception and online reputation. It allows organizations to gather customer feedback across touchpoints and analyze sentiment through advanced AI and natural language processing.
With Qualtrics, businesses can predict churn, understand customer pain points, and take real-time action to improve their reputation. Its powerful integrations and enterprise-grade features make it suitable for large-scale organizations looking to tightly couple customer experience with reputation.
- Free version: Yes
- Free trial: Yes
- Book a Demo
ReviewTrackers
ReviewTrackers focuses on review monitoring and management for businesses with multiple locations. It aggregates reviews from over 100 sites, alerts you in real-time, and helps you respond quickly to improve your online presence. You can also generate custom review request campaigns to boost ratings and collect first-hand feedback.
The reporting dashboard provides deep insights into trends, locations, and performance. This reputation management software is perfect for franchises, hospitality groups, and healthcare chains looking to streamline their reputation efforts across branches.
- Free version: No
- Free trial: Yes
- Book a Demo
Brand24
Brand24 is a social listening tool that also excels at online reputation management. It allows businesses to monitor mentions across social media, blogs, forums, and news outlets. You can track sentiment, measure reach, and identify influencers or detractors talking about your brand.
It has a simple and user-friendly interface. In addition to that, it allows strong keyword monitoring, which makes it especially useful for small teams that want visibility without complexity. Brand24 also offers competitive analysis so you can compare your online buzz against others in your industry.
- Free version: No
- Free trial: Yes
- Book a Demo
Yext
Yext is a digital knowledge management platform that also provides solid reputation management software features. Its review management module allows businesses to monitor, respond to, and generate online reviews across dozens of platforms.
Yext Listings ensures that your business information is accurate and consistent everywhere, helping improve local SEO and customer trust. These analytics help you understand the impact of reviews on conversions and customer behavior. It’s a great fit for businesses that want to manage both their online presence and reputation from one place.
- Free version: No
- Free trial: Yes
- Book a Demo
Wrapping up
Your online reputation is your digital first impression and it can make or break a customer’s decision. From a 5-star review or a frustrated comment, every piece of feedback impacts your brand (either positively or negatively). Managing your online reputation is a continuous journey. The right reputation management tools make it easier to stay in control, respond faster, and turn customer experiences into growth opportunities.
If you are looking for a smart, reliable, and user-friendly platform to manage your brand’s reputation, piHappiness is a great place to start. From real-time feedback collection to sentiment analysis and automated case management, it’s built to help businesses like yours build trust and keep customers happy.
Explore what piHappiness can do for your brand.
