AskNicely made a name for itself in the customer feedback software market by focusing on NPS surveys and customer experience. But as businesses grow and customer expectations evolve, the limitations of AskNicely become more evident—especially when teams need greater customization, seamless integrations, and real-time alerts.
That’s exactly why many businesses are now exploring better, more flexible AskNicely alternatives.
In this blog, we will list out the top 8 AskNicely competitors that offer everything from beautiful UI and real-time alerts to hierarchy-based reporting and deep analytics. Whether you are a startup looking for value or an enterprise scaling globally, this list has something for everyone.
Check out the best AskNicely competitors in 2025.
Primary drawbacks of AskNicely
Here are a few reasons why people might be actively looking for AskNicely alternatives:
Not user-friendly
The user interface has also received mixed feedback. Several users mention that it is not very intuitive or beginner-friendly. The layout can appear cluttered and confusing, especially for new users or teams that aren’t particularly tech-savvy. Because of this, there is a steeper learning curve, leading to more time spent on onboarding and training.
Challenges with integrations
One of the most common complaints from users is the difficulty in integrating AskNicely with their existing tech stack. Whether it is helpdesk tools, CRM systems, or internal databases, many users report limited or clunky integrations. This can lead to inefficiencies and more manual work, which defeats the purpose of using a survey automation platform in the first place.
Cluttered layout
Several users have noted that the overall layout of the platform feels overwhelming at first. The navigation isn’t as streamlined as it could be, and the design choices sometimes hinder usability rather than help it. This can be particularly frustrating for teams trying to use the platform quickly and efficiently.
Limited dashboard functionality
AskNicely’s dashboard is often criticized for being too basic. It lacks the flexibility and customization options that many modern businesses expect. Users have pointed out that the dashboard does not provide a comprehensive overview and doesn’t support detailed filtering or personalization, making it hard to gather meaningful insights quickly.
Lack of advanced analytics and reporting features
While AskNicely covers the basics when it comes to reporting, it cannot deliver in-depth analytics. Users looking for advanced reporting tools, real-time analytics, or the ability to create custom filters often find the platform lacking. This makes it difficult for businesses that rely heavily on data-driven decisions to get the level of detail they need.
Missing alerts and notifications
Another drawback of this platform is the absence of database-driven or NPS threshold alerts. Many modern platforms allow users to set automated alerts when certain conditions are met—like a low score from a high-value customer—but AskNicely doesn’t currently offer this. This limits the ability to take immediate action and close the feedback loop in real time.
Expensive plans
Cost is a significant concern for many users. AskNicely is considered to be on the expensive side, especially for small to medium-sized businesses. Even the entry-level plans are priced at a premium, and many feel that the feature set does not justify the high cost. When compared to other platforms that offer more for less, the value proposition becomes even harder to justify.
Top 8 AskNicely Alternatives
Here is a quick overview of AskNicely alternatives in 2025:
- piHappiness
- Typeform
- Zonka Feedback
- SurveySparrow
- Medallia
- Qualaroo
- GetFeedback
- Survicate
piHappiness
piHappiness is an end-to-end customer feedback and experience management platform designed for businesses that want more control over how feedback is collected, analyzed, and acted upon. It is one of the best AskNicely competitors that offers detailed hierarchy-based survey distribution, real-time insights, and intelligent automation for issue resolution.
How it differs from AskNicely: piHappiness offers advanced analytics, custom filters, and real-time alerts—features that AskNicely lacks. The dashboard is highly customizable and built for different user roles, including a dedicated CEO dashboard.
Pros:
- Supports NPS, CSAT, CES, and custom surveys
- Allows multichannel and multilingual survey distribution
- Real-time alerts and automated case creation
- Multi-level hierarchy and location-based reporting
- Quick and seamless integrations
- Better value for money across all plans
Cons:
- Limited templates in the free plan
Typeform
Typeform is another good AskNicely alternative that is well-known for its user-friendly and visually appealing surveys. It is a great tool for businesses that prioritize engaging, conversational forms and want to avoid the boring look of traditional surveys. If you prioritize visually engaging surveys, Typeform is the best choice.
How it differs from AskNicely: While AskNicely’s interface can feel cluttered and rigid, Typeform’s design-first approach makes it easy to create and also complete the surveys. It also integrates well with popular platforms and automation tools.
Pros:
- Clean, conversational UI
- Wide range of integrations
- Easy to build logic-driven forms and surveys
- Good level of customization
Cons:
- Limited features in the free and lower-tier plans
- Not ideal for enterprise-level feedback workflows
Zonka Feedback
Zonka Feedback is built for businesses looking to capture real-time feedback across multiple channels, including kiosks, tablets, email, SMS, websites, and more. It combines versatility with powerful analytics. From importing contacts to segmenting customers, it is a user-friendly customer experience platform that makes survey creation and distribution easier.
How it differs from AskNicely: Unlike AskNicely, Zonka Feedback supports custom dashboards, automated alerts, and detailed reports. In addition to that, it is easier to set up across diverse customer touchpoints.
Pros:
- Multichannel feedback collection
- Real-time alerts and workflow automation
- User-friendly dashboard and reports
- Offline data collection support
Cons:
- Interface feels slightly outdated compared to newer platforms
- Customization may require some time to learn
SurveySparrow
SurveySparrow is known for its dual interface, which are: chat-like surveys and classic forms. That is why this platform is suitable for both casual and professional audiences. From custom branding to multilingual support, automated workflows to seamless data collection, and audience management to quick data insights, it is the one of the most affordable CX platforms.
How it differs from AskNicely: SurveySparrow beats AskNicely with its recurring survey automation, cleaner interface, and advanced reporting capabilities. Its NPS workflows are more robust and customizable.
Pros:
- Chat and form-style surveys
- Recurring survey scheduling
- Custom workflows and logic
- Highly intuitive interface
Cons:
- Some advanced features locked behind higher plans
- Limited number of integrations in the basic plan
Medallia
Medallia is a top-tier experience management platform used by global enterprises. It is designed for businesses that need deep insights and real-time feedback at scale. This platform offers flexible pricing and plenty of customization elements, allowing businesses to customize the surveys to their specific needs.
How it differs from AskNicely: Medallia tops the table when it comes to analytics, automation, and action-oriented insights—areas where AskNicely struggles. Its AI-powered tools offer predictive insights and sentiment analysis.
Pros:
- Enterprise-grade analytics and insights
- AI-driven sentiment analysis
- Real-time alerts and case management
- Scalable across large organizations
Cons:
- Expensive and often out of reach for small businesses
- Steep learning curve during onboarding
Qualaroo
Qualaroo focuses on collecting contextual feedback through on-site surveys and Nudge™ popups. It is ideal for product teams and marketers who want to capture feedback in real-time as users interact with their digital products. It is specifically designed for mobile web, allowing for seamless user experience on mobile devices.
How it differs from AskNicely: AskNicely doesn’t offer in-app or on-site survey capabilities, which makes Qualaroo a stronger choice for UX and product feedback. It is also more flexible in terms of targeting specific user segments.
Pros:
- Easy to use and easy to deploy
- In-app and website surveys
- Advanced targeting and segmentation
- Supports multiple question types
Cons:
- Limited standalone analytics—needs integrations for deeper insights
- Not built for large-scale enterprises
GetFeedback
If you are already using Salesforce as your CRM, it is best to use GetFeedback to gather customer feedback and enhance CX. This platform makes it easy to create and distribute surveys, provides real-time feedback insights, and offers various features for streamlining the customer experience management process. It is great at closing the feedback loop and integrates tightly with customer data.
How it differs from AskNicely: While AskNicely has limited CRM integration, GetFeedback leverages Salesforce’s full potential to tie feedback directly to customer journeys, making follow-ups and automation seamless.
Pros:
- Customizable surveys and automation
- Seamless multichannel distribution
- Strong reporting capabilities
- Real-time insights tied to customer profiles
Cons:
- Not a great option for businesses outside the Salesforce ecosystem
- Pricing can escalate quickly if you are scaling up
Survicate
Survicate is a modern feedback tool that helps teams run targeted surveys across web, email, and mobile channels. It’s especially useful for SaaS companies and marketers. It has a user-friendly interface, allowing you to create different types of surveys.
How it differs from AskNicely: Survicate offers better targeting, integrations, and segmentation features. It has a simple UI. Also, its reporting capabilities are easier to use and navigate for small-to-medium teams.
Pros:
- Easy to set up and launch surveys
- Web, email, and mobile app surveys
- Supports advanced targeting and user segmentation
- Integrates with HubSpot, Intercom, and more
Cons:
- Limited design customization
- Poor customer support
Wrapping up
AskNicely might have served you well in the past, but if you are feeling limited by its dashboard, reporting, or pricing, it is time to find a better alternative that suits your needs. Evaluate what matters most to your business—ease of use, integrations, cost, or analytics—and pick the tool that aligns best with your goals.
