When a customer walks in your restaurant, he or she is looking for not only a gastronomical feast but is also drawn towards the ambiance and the service that the place offers.
Given the cut-throat competition that prevails, soliciting customer feedback can give you valuable insights into what the customer expects and what was delivered, thus helping you bridge the gap.
A restaurant guest feedback app in this regard can be of great use as it helps get precise feedback based on what the customer ordered and their experience based on that. While this enriches their experience by giving them that importance, it also highlights issues that may be overseen that can otherwise drag the restaurant down.
Ways Restaurant Guest Feedback Software Can Help You Drive Sales
A restaurant guest feedback system if used right can draw customers even during “off hours” and attract the weekenders into coming to the restaurant during weekdays too.
Let’s look at a few ways in which a feedback system can increase foot traffic to your restaurant.
Know Your Customers Closely
It is easy for a restaurant to identify a few regular customers who are frequent to the place. However, knowing each one of them and understanding their food habits and what they want is crucial, if you want to motivate them to visit again.
Knowing what the customer liked about the restaurant, what motivated them to visit the place, what they think about the ambiance, the food, and the service is crucial. But more importantly, knowing a customer’s purchasing behavior can also have a significant impact on whether or not you can retain that customer.
Habitual Understanding
Once you start understanding their buying habits, it will help you determine their future purchases. This way, you can offer them promotions and incentives to draw them into frequenting the place. Restaurant survey apps also provide you with customer data and assist you in interpreting data to predict – what’s next.
This data is an effective tool to address the negative experiences and bank on the positive ones. Moreover, happy customers gradually become an ambassador referring more people to your restaurant.
Run Targeted Marketing Campaigns
Once you have a clear understanding of who your customer is, what their buying patterns are, and what they want, you can then work towards targeted marketing campaigns that can influence the foot traffic.
These campaigns can be around highlighting the best features of the restaurant, customer testimonials, or simply around offering discounts and perks to encourage them to visit the place once again.
Using a related technology like a restaurant feedback app can automate this process and deliver campaigns that are targeted towards personalizing the campaign by offering specific discounts to a specific customer. This would help you segment the audience to improve your services and further enhance their experience with relevant promotions.
Introduce a Customer Loyalty Program
Loyal customers want to feel special and valued when they walk in your restaurant. The more pampered they feel, the more likely they are to return. This is equally important to the quality of the food you serve, the hygiene you maintain, and the innovations you bring in your place.
While many restaurant owners are hesitant when it comes to implementing a loyalty program, if done right, it will ensure you stay in touch with the right people and the program generates the desired ROI.
Referral Program
The data captured through the feedback software is instrumental in providing you with valuable insights on how often someone visits your restaurant and how much they spend per visit.
Once you have determined who your most loyal customers are, you can then offer them a loyalty or a referral program that not only encourages them to visit the place more often, but they also bring along another friend or family who can be turned into a loyal customer by offering optimal service and experience.
Customer feedback software and apps specially designed for restaurants are also an interesting way to host compelling events to encourage more customers in. However, it is necessary that you keep improvising the information that you are collecting in the first place to stay up to date with your competitors. If used well, in no time can a feedback app help you stand out from the crowd and write your own success story!
