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QR codes are everywhere – these black and white codes have become an integral part of our daily lives as they are used to make payments, book tickets, read product labels, transfer files, and much more with just a simple scan. Now, QR codes are also being used for surveys, and this trend is becoming more popular.

Boost engagement with QR Code surveys 📱✨

Discover the benefits & best practices! 🔍

Businesses, organizations, and even researchers are using QR code surveys to gather feedback because they are easy and convenient. Check out this blog to know the benefits of QR code surveys, how they work, and how to create a QR code survey.

What are QR code surveys?    

A QR code survey is a survey where the link is built into a QR code. When someone scans the code with their smartphone, it takes them straight to the survey. They can then fill it out quickly and submit their feedback without any hassle.

What are the benefits of QR code surveys?  

Some of the primary benefits of a QR code survey include:  
  1.     Ease of use: QR code surveys are well-known for their convenience and ease of use. All the participants have to do is scan the QR code and fill in their responses. And that’s it: the survey is done, and the responses will be automatically recorded.
  2.     Gather feedback quickly: You can instantly gather feedback from QR code surveys because participants only have to scan the code. There is no need to manually click on the email links, get redirected to where online surveys are being conducted, etc.
  3.     Distribution: You can place QR codes almost anywhere. For example, you can put printed QR codes near entrances, exits, or on walls to collect real-time feedback at different touchpoints. You can also add QR codes to emails, websites, or social media posts so people can access your survey easily.
  4.     Cost-effective: Another main advantage of a survey with QR code is that they are cost-effective. The only costs associated with these surveys are printing costs, which are relatively low when compared to other types of surveys.
  5.     Better branding & customization: You can customize the QR codes to match your brand. For instance, it is possible to add your logo, colors, or style to make the QR code survey look professional and engaging.
  6.     Unlimited collection of the data: There is no limit to how many people can fill out a QR code survey. This makes it perfect for collecting feedback on a large scale.
  7.     High response rate: Since QR code surveys are so easy to use, more people are likely to complete them. No complicated steps mean higher participation.

How does a QR code survey work?  

QR code surveys work by embedding a survey link into a QR code. Here’s a step-by-step breakdown of how it works: 

Creating the QR Code: The first step is to create a survey using an online tool and generate a unique QR code for it. This QR code contains the link to the survey. 

Scanning the QR Code: Participants can scan the QR code using their smartphone camera or a QR code scanner app. Most smartphones now have built-in QR scanning features, making it accessible to almost everyone.  

Accessing the Survey: Once scanned, the QR code instantly redirects the participant to the survey web page or app where they can view and fill in the questions. 

Submitting Responses: After completing the QR code survey, participants submit their responses, which are automatically recorded in the survey platform. 

Collecting Feedback: You can access these responses in real time and use analytics tools to review and interpret the data.

How to create QR code surveys?   

Here is a step-by-step guide on how to make a survey with a QR code:  

Step 1: Choose a template  

Start by selecting a survey template. Many platforms, like piHappiness, offer pre-designed templates tailored to different industries, such as retail, hospitality, or healthcare. If you prefer a custom survey, you can select the “Start Blank” option to create your own template from scratch. 

Step 2: Add questions 

Next, add the questions to your survey. You can use the pre-set questions provided in the template or customize them based on your goals. If you are collecting customer feedback, include questions about their satisfaction with your product or service. Keep the questions clear, concise, and easy to answer to improve participation rates.  

Step 3: Choose the distribution mode  

Once your survey is ready, decide how you want to distribute it. To create a QR code survey, select the “QR Code.” This will generate a unique QR code linked to your survey.  

Step 4: Download the QR code  

Download the QR code generated for your survey. You can print it and display it in physical locations like store entrances, counters, or event booths. If not, you can share it digitally on social media, email, or your website.  

Step 5: Analyze the responses  

As participants complete the survey, their responses will be automatically recorded on the piHappiness platform. Use the platform’s analytics dashboard to view and analyze the results in real time. You can also identify trends, patterns, and areas for improvement to make informed decisions based on the feedback collected.

Wrapping Up  

QR code surveys are a simple and effective way to collect feedback. By turning a survey link into a QR code, you make it easy for people to access and complete your survey with just a quick scan. These surveys save time, cost less, and can be shared anywhere—whether printed or online—making them a great choice for businesses, events, or research.  

With this guide, you now know how to create and use QR code surveys to gather feedback quickly and easily. They are perfect for getting real-time responses and making informed decisions based on the feedback you receive. 

Bhargavi

Bhargavi

Bhargavi is a SaaS writer specializing in customer experience management. With a strong background in both SaaS and CX strategies, Bhargavi creates content that helps businesses enhance customer satisfaction, loyalty, and overall engagement. Passionate about the intersection of technology and user experience, Bhargavi provides actionable insights to help organizations leverage SaaS tools to improve every touchpoint of the customer journey.