Guide to Travel Survey Questions and Examples

Travel surveys are among the most widely used tools by businesses in the travel and tourism sector. Why? Because travel is an entire experience that includes planning, booking, traveling, staying, sightseeing, and everything in between.

From travel agencies to airlines, rail services to tour operators and market research companies, organizations want to understand how their customers feel at every stage of their journey. Whether it’s feedback on booking ease, accommodation quality, or onboard experience, these insights help improve service quality, personalize offerings, and ultimately create loyal customers.

Let’s explore how you can make the most of travel survey questions and gather meaningful insights.

Why use travel surveys?

The travel experience involves multiple stages, from booking to boarding to post-trip reflection. A strategically designed survey lets you gather input across all of them.

Some key benefits of travel surveys:

• Identify pain points in the travel journey 

• Improve customer satisfaction and loyalty 

• Benchmark service performance 

• Gather insights for operational improvement 

50+ travel survey questions with examples   

To make it easier for you, we’ve grouped the passenger survey questions under specific categories based on various stages of travel and types of services. You can pick and choose based on your business needs. 

Travel agency packages  

These questions are ideal for understanding how customers think about your travel offers and if they meet their expectations. 

Examples: 

1. How did you hear about our travel packages?
2. Did the package meet your expectations?
3. What made you choose this particular package? 
4. Was the pricing of the package fair? 
5. Would you book a trip with us again? 
6. On a scale of 0 to 10, how likely are you to recommend our travel agency to your friends and family?

Destination preference  

These travel survey questions help agencies or tourism boards understand which destinations are trending and why people choose certain places over others. 

Examples: 

1. What kind of destinations do you prefer: beach, mountain, city, or cultural? 
2. Which countries or cities are on your travel bucket list? 
3. What influences your choice of destination? 
4. How important is local cuisine when choosing a travel destination? 
5. Do you prefer popular tourist destinations or offbeat places?

Mode of transportation  

This questionnaire focuses on feedback related to flights, trains, buses, ferries, or self-drive options. 

Examples: 

1. How satisfied were you with the mode of transport used? 
2. Was the booking process smooth and hassle-free? 
3. How would you rate the comfort and cleanliness of the vehicle? 
4. Did the transport arrive and depart on time? 
5. Would you recommend this mode of travel to others?

Airport experience 

Here are some passenger feedback questions related to the airport experience 

Examples: 

1. Were the check-in and baggage drop-off processes smooth? 
2. How would you rate the security check experience? 
3. Did you experience any delays during immigration or customs? 
4. How would you rate the overall airport cleanliness and hygiene? 
5. Were digital facilities like Wi-Fi, charging points, and kiosks working well?

Accommodation  

Whether it’s hotels, homestays, resorts, or hostels, these travel survey questions can be used to collect guest feedback. 

Examples: 

1. How would you rate the cleanliness of your accommodation?
2. Was the check-in/check-out process smooth? 
3. Did the staff assist you quickly? 
4. Was the location of your stay convenient? 
5. How satisfied were you with the amenities provided?  
6. On a scale of 0 to 10, how likely are you to recommend this stay to your friends and family?

Sightseeing and adventure activities  

These questions help tour operators or travel planners measure satisfaction with experiences and excursions. 

Examples: 

1. Which activity did you enjoy the most? 
2. Were the sightseeing spots well-organized and easy to access? 
3. Did the local guide provide valuable information? 
4. Were adventure activities conducted safely? 
5. Was the time allocated for each activity sufficient?

Travel budget and expenditure 

Understanding the financial aspect can help you tailor packages better. The following questions can be used to gather feedback about the travel budget and the overall expenditure of the people.  

Examples: 

1. Was the trip within your expected budget? 
2. Where did you spend the most: accommodation, food, or shopping? 
3. Did you find the prices reasonable for the services provided? 
4. Would you be open to spending more for premium experiences? 
5. Did you face any unexpected or hidden charges? 
6. How do you decide on the overall budget for the trip?

Travel companion/s  

Useful for personalizing trips based on whether someone is traveling solo, as a couple, with friends, or with family. 

Examples: 

1. Who did you travel with on this trip? 
2. Was the itinerary suitable for your travel group? 
3. Were family/kid-friendly options available? 
4. Would you recommend this trip to other couples/families/solo travelers? 
5. Did your companions enjoy the trip equally?

Safety concerns  

With growing awareness of traveler safety, especially for solo or international travelers, this category is crucial. 

Examples: 

1. Did you feel safe during the entire trip? 
2. How would you rate the safety measures at your destination? 
3. Did you face any problems related to local laws or security? 
4. Was emergency support or information easily available? 
5. Would you feel comfortable traveling to this destination again?

Overall tour experience survey  

End-to-end impressions help businesses measure total satisfaction and gather overall feedback. 

Examples: 

1. How would you rate your overall travel experience? 
2. What was the highlight of your trip? 
3. Were your expectations met, exceeded, or not met? 
4. How likely are you to book a trip with us again? 
5. Is there anything we could’ve done better?

Tips for creating effective travel surveys  

Here are some of the vital tips you can use to create effective travel surveys:  

• Keep it short and focused: Respect your traveler’s time. It is best not to add more than 5-6 questions. Or else there is a high chance of people dropping the survey in the middle.   

• Use clear, conversational language: Avoid industry jargon. Stick to simple language and tone.  

• Mix question types: Use a combination of rating scales, multiple choice, CAST, open-ended questions, and more.  

• Timing matters: Send surveys shortly after the trip ends while the experience is still fresh. 

• Offer incentives: Sending a small coupon or gift card can improve response rates.

Wrapping up  

Asking the right travel survey questions helps you listen to your passengers and act on their insights. When you show customers that their voices matter, they’re more likely to return, refer others, and trust your brand. 

Start small, experiment with question types, and continuously refine your surveys based on responses. With the right feedback strategy, your travel service can go from good to great. 

Need help creating or distributing travel surveys? Schedule a demo and see how piHappiness can help.