Surveys have been one of the most widely used methods for the collection of data and information during research. Although there are various methods of conducting surveys, an Email survey conducted using an email feedback tool can be considered one of the most effective methods out there because of its professional outlook and high rates of customer engagement. An email survey platform is used to collect quantitative data by sending feedback forms to the targeted respondents through an email. Email surveys can either have embedded questions or a survey link through which the surveyors can participate.
Email surveys are mostly used as they are more reliable in taking feedback and collecting data from the target demographic. It also offers cross-platform access and various devices, such as laptops, desktops, tablets, and mobile phones, can be used to respond to these surveys. Most people like to receive professional communications or promotional content over emails as it tends to be more systematic and channels the business-tonality well, which undoubtedly establishes the credibility of email marketing in the minds of the readers.
E-mail Surveys: The Perfect Ways to Use Them
Sometimes email surveys lack click-throughs, engagement, and openings which ultimately ruins the entire process and purpose of creating a survey. To ensure that you do not have to deal with similar situations while creating for your survey, check out these five effective yet simple ways through which you can get the most out of them.
1. Utilize Email Net Promoter Score Survey
NPS is considered one of the most effective and popular email feedback tool matrices that are used in measuring customer satisfaction. NPS records the feedback of the customer to a scale that portrays how likely a customer is to recommend the said brand to their friends and family. This helps in determining customer loyalty as well as making a round guess of the extent of potential consumers. Since NPS surveys are single-question-based and hassle-free surveys, they can be embedded in the body of the email effortlessly. This not only saves time but also prompts the surveyors to take the survey as they can fill it directly without opening any further links. NPS offers a great response in relation to E-mail surveys. You can use a customer satisfaction survey app to generate email NPS surveys.
2. Utilize Post-Purchase Survey
By using a robust email survey platform, you would be able to send your customers email surveys after they have completed a transaction. The survey platform would automatically send an email survey to the targeted audience when a transaction takes place. It would help you to identify the exact customer experience in real-time even as they are filling out the survey right after they have used your services or bought your product. This way you can have access to both qualitative and reliable information. In addition to that, some platforms and apps also offer white-label surveys to their users so that you can personalize it according to your requirements, like adding a brand logo and more.
3. Utilize Onboarding Survey
Onboarding surveys can be used for collecting employee feedback when you want to gain a detailed view of their onboarding experience. Through this, you can question your employees about their joining, onboarding, and training experience to make the survey more informative. Onboarding E-mail surveys offer a hundred percent response rate as you would be sending your employees the survey after a few days of onboarding. You can use an email feedback tool to include open-ended questions to help you to do an in-depth study on the experience of your employees.
4. Utilize Relationship Survey
These surveys are sent out using an email survey software like piHappiness at specific intervals to the target audience to know about their ongoing experience with your brand. Relationship surveys can be sent weekly, monthly, quarterly, or annually, to obtain customer feedback. This ensures the building of a customer relationship and provides your customers the opportunity to convey their feelings regarding your brand, products, and services regularly. Therefore, you can effectively track both your business growth and customer loyalty.
5. Utilize After-Delivery Survey
If you have an online shop and you want to know the shopping experience of the consumers after they have delivered the products, you can use an after-delivery survey using piHappiness’ email survey platform. You can create an HTML survey that you can send out to your registered consumers. This is one of the best ways of using email surveys as you can easily create the survey on the website and paste its link on the mail body. That way you would be able to include both open-ended and closed-ended questions in your survey that can focus on anything, starting from a product survey to website-interface, and delivery experience to customer support.
Today, email services are facilitated by a multitude of functions and features that makes it one of the handiest forms of communication channels. One of the best ways to go about creating and launching these surveys easily is using an email survey software like that of piHappiness, which ensures that you glean genuine responses and data from your clients in real-time.