Skip to main content

While the title statement might sound vague to you at once, when you think of it, it is true. All apps, websites, and software seek customer reviews to decipher what they are looking for.

One great way in which you can streamline your customers according to their expectations is data integration. It is simply a logical, methodological, and clear blend of data coming from several sources. All of it is combined to predict what trends will be instant hits in the market soon.

Here is how data integration can augment customer experience:

1.    360 Degree Analysis of Customer Feedback

When you have a customer experience app, you can not only use the data collected by the app but also enter a customer’s personal space- their smartphone. Through the customer’s footprints inside the app, you can see what interests them the most.

Once you know your customer’s interests, you can send them more relevant messages, show them advertising based on purchased data, and changing advertising based on their purchase behavior. Also, once you have access to one e-mail, you can follow the customer on any other device linked with the same e-mail address too.

2.    Real-Time Analytics

When you have access to real-time activities of your customers, you can act out your advertising strategies in real-time as well. For instance, if you run an e-commerce website, as soon as you realize that your customer is looking for watches, send in a notification regarding a limited period offer on watches to increase the chances of a sale.

Also, real-time analytics help you tap the market that was otherwise, just looking. Real-time capabilities do not only improve customer experience and sales, but also enhance collaboration between marketing, sales, services, and operation at large.

3.    Increased Customer Loyalty

No matter how attractive introductory offers you provide for the new customers; the real challenge lies in providing services that will enable your business to retain those customers. Using customer experience software to study the customer’s expectations, feedback, and the discrepancy between the two will help you develop better solutions.

In addition to studying their experience, the data integration methods help you personalize the shopping experience for the customers, making them feel relevant to the app. If the sales team knows how a set of customers engage with a business, they will be able to attract and retain the loyalty of their wallets towards your brand. Also, data integration will help you make predictions about where the customer is planning to spend their money again, allowing you to lure them in advance with attractive offers and discounts.

However, at the end of the day, it is the quality of service you provide that will help you improve customer experience and retain the kings.

4.    Build A Relationship With Customers

The customers who joined you when you launched the business are still engaging with your venture deserve some special treatment. Therefore, to make them feel like a part of your business’s success, you can use data integration to design exclusive offers and coupon codes for them and build a strategy around providing an incentive to customers to get these offers once they become a loyal customer.

5.    Know What Your Prospective Customers Are Looking For

Data integration does not only give you access to your customers’ data but that of their peers too. So, the next time you find your customers sharing their favorite items in their Wish list with their friends, you know who your potential buyer is and what they are looking for.

6.    Save Time and Money

Incorporating customer experience software might sound like an expensive venture. However, when you look at the bigger picture, you are saving money on marketing the wrong things to the wrong set of people. Now you can use personalized advertising banners for people who are interested in the product.

Plus, since you are targeting the right set of people, your sales and marketing team is not making wasteful efforts. When all efforts are directed towards sales, then the quality of content produced is also maintained.


Finally, dealing with customers requires a lot of patience and improving customer experience is only possible when you allow room for feedback. Brands, for instance, can use software such as piHappiness for seeking customers’ feedback and try to make their experience better.

Chanakya Kyatham

Chanakya Kyatham

Chanakya Kyatham is a Senior Digital Marketing Manager at ParamInfo Computer Services Pvt Ltd and piHappiness. He is passionate about topics such as SaaS, productivity, Android and iOS, general technology, and business.

Leave a Reply