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The hotel industry is all about pleasing your customers and making their requirements a priority. For top-notch service, it is important to gauge what your customers perceive about your hotel. Collecting their feedback gives perspective in the direction that needs improvement. It also helps in maintaining the appreciative qualities of your hotel. Customer feedback helps to innovate and improve your hotel services to better align with the requirements of the customers. Customer Feedback Apps are developed to collect surveys from clients and gather their evaluation. 

Below we have mentioned the importance of customer feedback in the hotel industry.

  1. Measure Customer Satisfaction: Customer satisfaction and loyalty is a crucial factor that determines a hotel’s performance. A customer’s satisfaction and hotel performance are directly linked to one another. Therefore, hotels make sure their guests are happy with the products and services offered.  The best way to find out if a hotel’s services meet the expectations of its guests is through collecting feedback. Hotel Guest Feedback Software helps to get their viewpoints.

  2. Improve Hotel’s Products & Services: Customer feedback is an insight into the overall working of your hotel’s products and services. It helps make the experience of clients better. Customer insights are valuable to enhance a hotel’s performance. Their opinions help to ensure that the hotel will meet the expectations of its clients.

  3. Improve the Hotel’s Staff Behavior and Hospitality:  Behavior of the staff and employees of the hotel are an important aspect of the hotel industry. It affects the overall experience in the hotel on a guest. Mistreated customers do not wish to return to a hotel and it harms the reputation of a brand. A good connection with people helps restore customers and build eminence.

  4. Improve Customer Retention: Customer retention is an important aspect of every industry. Hotel feedback software is developed to gather surveys of guests. These surveys help analyze the performance of hotels with their customers. Satisfied customers are retained while unhappy customers find a better alternative. Customer feedback helps to determine customer satisfaction in turn customer retention. When guests express their disappointment through reports it can be immediately taken into account and can be solved. This increases the level of customer loyalty.

  5. Get More Referrals and Build Reputation: Gathering surveys through reliable customer feedback app not only helps to retain customers but also brings new business.  Happy guests refer the hotel to new customers and build a positive brand reputation. They share the experience with others and ultimately increase the hotel’s profits. Hotels should take an initiative to create a customer feedback friendly environment to gauge the satisfaction level of their guests.

  6. Shows You Value the Customer’s Opinions: By expressing that you value your guest’s opinion, you involve them in shaping your business making them feel attached to the hotel.  Listening to their suggestions and complaints helps to create stronger relations with them. Word of mouth spreads quickly and giving personal attention to every guest helps gain loyal customers. It shows you value their opinion. It gives the impression that the hotel’s services are for the people.

  7. Help Make Data-Driven Decisions: Successful hotel owners gather and manage distinct kinds of data through hotel guest feedback software. This aids to develop future strategies. This way the hotel owners are able to better align the customer needs with the services of their hotels. Customer feedback is one of the most reliable sources for tangible data. This can be used to direct their improvements and innovations on the right path.


piHappiness provides a customer-centric approach which creates a meaningful and memorable experience for hotel visitors. It helps the management to provide customers with a satisfactory experience, promoting their return rate. This focus on actionable insights has led to increased productivity due to the quick identification of faulty departments. This has refined the service standards of hotels for better customer experience.

Get in contact with our experts to increase your hotel’s presence and obtain other benefits by getting feedback from your guests. Insightful reports can guide product and service development to focus your resources on what customers really want from you as a hospitality industry. We help in collecting data to identify and eliminate problems.

Reach Us 📱 MENA: +971 50 8000 237 USA:  +1 214 3066 096 Europe: +44 3333 03 4797

Chanakya Kyatham

Chanakya Kyatham

Chanakya Kyatham is a Senior Digital Marketing Manager at ParamInfo Computer Services Pvt Ltd and piHappiness. He is passionate about topics such as SaaS, productivity, Android and iOS, general technology, and business.

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