Category Archives: Brand Experience

Brand ExperienceBusinessCustomer ExperienceCustomers

How to Retain Customers for Your Business

Businesses today have their priorities set in one department worldwide – acquiring customers and building relationships. However, many of you might not know that it costs approximately 5 times more to acquire new customers than retaining the already existing customers. Every business across the globe depends on its customers coming back to their establishment for […]...
Brand ExperienceBrand Experience Software

What is Brand Experience and How It Is Measured?

Brand experience has risen to the forefront of the market research landscape, but it is confused with several brands constructs to which the concept is related. Brand attachment, brand attitudes, brand personality, & brand engagement are all terms that marketers and advertisers usually are bandy about, giving them a familiar ring. Customer satisfaction is a […]...
Brand ExperienceCustomer ExperienceProduct Experience

Customer Experience vs Brand Experience vs Product Experience

What is Customer Experience? Gartner defines Customer Experience as “the customer’s perceptions and related feelings caused by the one-off and cumulative effect of interactions with a supplier’s employees, systems, channels or products.” This definition highlights 2 major aspects of Customer Experience, namely perception, and interaction. While perception means, customer’s overall perception about a brand, interaction […]...
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