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In the ever-evolving trend of data collection and market research, multichannel survey distribution has become very important. This component is for organizations to seek comprehensive insights. In 2023, the need for versatile and efficient survey apps and distribution tools has become more crucial than ever. These tools open the portal to understand the needs of the customers, which enables the operational teams to excel in their work. 

In this blog, we will discuss the top 5 multichannel survey distribution tools of 2023. 


Creating a smart plan to understand and make customers happy is really important. piHappiness is a complete feedback tool that helps to understand this concept in a super easy way. It identifies insights, schedules demos, and tracks feedback without any hassle. It’s also great for companies with different hierarchies as it makes gathering information smoother. 

The software integrates with apps, enhances workflows, and offers multilingual surveys for global connections. Sharing feedback on social media amplifies its impact. Demographics influence responses, aiding tailored strategies. piHappiness features templates, NPS tracking, 360-degree feedback views, automated systems, dashboards, and sentiment analysis for insights. 

  • Smart Solutions and Tracking Feedback: The term “smart solutions” implies that piHappiness offers intelligent features that streamline the process of gathering and analyzing customer feedback. The ability to track feedback efficiently is essential for improving products and services based on customer opinions. 
  • Multilingual Survey for Global Audience: Multilingual surveys cater to a global audience by presenting questions in their native languages. This fosters better understanding and more accurate feedback, particularly from customers who may not be fluent in the default language. 
  • Net Promoter Score (NPS): NPS survey app has emerged as a valuable metric to understand customer sentiments and predict business growth. It has wider reach including NPS Email Survey, SMS, websites, social media, and even mobile apps. It enables customers to participate in NPS surveys to get customer reviews through their preferred communication channels.  

NPS simply measures customer loyalty by asking a single question: “On a scale of 0 to 10, how likely are you to recommend our product/service to a friend or colleague?” Based on responses, customers are categorized as Promoters (9-10), Passives (7-8), or Detractors (0-6). 

Note: The NPS score is attained by subtracting the percentage of Detractors from the percentage of Promoters.  

  • Automated Systems and Detailed Analytics: Automated systems, APIs, and webhooks streamline survey processes, making data collection and analysis more efficient. Detailed analytics, including dashboards and reports, offer valuable insights into customer feedback trends and patterns. 
  • Convenient Access with Feedback App: piHappiness offers a feedback app that provides convenient access to survey summaries, real-time data feeds, and instant notifications. This ensures that businesses can stay updated on customer feedback at all times, even when on the move.

Survey Monkey:

Among the various multinational survey distributions, SurveyMonkey remains a robust choice and one of the best survey software in the market. With its user-friendly interface and a wide range of question types, SurveyMonkey allows you to create surveys tailored to your needs. It enables surveys to be shared through multiple channels. The tool’s real-time analytics provide insights that aid in making informed decisions. 

  • Quantitative and Qualitative: Equips for both data-driven and insights-focused questionnaires. 
  • Multichannel Distribution: Surveys can be sent via email, social media, and website embedding. 
  • Wider Reach: Ensures questions reach respondents through preferred digital avenues. 
  • Comprehensive Visualizations: Graphs, trends, and visualizations aid deep understanding. 
  • Crowd Wisdom: Connects curiosity with collective knowledge. 
  • Catalyst for Understanding: Unlocks insights for growth and progress. 


Renowned for its advanced survey capabilities, Qualtrics offers a versatile platform for multichannel survey distribution. With customizable templates and extensive targeting options, it can be quoted as an amazing customer satisfaction survey app. Qualtrics’ in-depth reporting and analytics make it a popular choice among businesses of all sizes. 

  • Extensive Targeting: Distributes surveys via email, website intercepts, SMS, and offline modes.  
  • Data Collection: Enables comprehensive data collection across different channels.  
  • In-Depth Reporting: Provides detailed reporting and analytics.  
  • Actionable Insights: Helps transform data into actionable insights.  
  • Wide Applicability: Suitable for businesses of all sizes.  

Google Forms: 

For those seeking a cost-effective option, Google Forms stands out for those seeking a cost-effective option without compromising on functionality. As part of the Google Workspace suite, Google Forms allows its users to create surveys and distribute them via email, social media, or direct links. Its integration with Google Sheets enables effortless data management and analysis. While it might not offer the same advanced features as other tools, its simplicity and integration make it a valuable choice for smaller projects. 

  • Cost-Effective: Google Forms is an attractive choice for individuals and businesses looking for budget-friendly solutions. This is especially beneficial for smaller projects or organizations with limited resources. 
  • Part of the Google Workspace Suite: Google Forms is part of the Google Workspace suite, which includes various productivity and collaboration tools like Google Docs, Sheets, Slides, and more. This integration means that you can easily use Google Forms alongside other tools to enhance your workflow and data management. 
  • Easy Survey Creation: Google Forms provides a user-friendly interface that allows users to create surveys quickly and efficiently. The drag-and-drop interface makes it simple to add various types of questions, including multiple-choice, checkboxes, text fields, and more. This ease of use is particularly helpful for users who may not have extensive technical skills. 
  • Integration with Google Sheets: One of the standout features of Google Forms is its seamless integration with Google Sheets. As respondents fill out your form, the data is automatically collected in a Google Sheets spreadsheet. This integration streamlines the process of data collection, storage, and analysis. Users can take advantage of Google Sheets’ powerful tools to further manipulate and visualize the collected data. 
  • Effortless Data Management and Analysis: The integration with Google Sheets enables easy data management. You can use Google Sheets’ features to sort, filter, and analyze the collected data, making it convenient for generating insights from the responses. 
  • Simplicity and Integration: While Google Forms may not have the advanced features of some dedicated survey tools, its simplicity, and integration with other Google Workspace applications make it a valuable option for smaller projects or tasks where a more streamlined approach is sufficient. 

Zoho Survey:

Zoho Survey offers a comprehensive solution for multichannel survey distribution. With customizable templates, branching logic, and offline survey options, it caters to various research needs. The platform enables sharing of surveys through email, social media, embedded links, and QR codes. Zoho Survey’s analytics provide insights into response patterns, helping users gain a good understanding of their audience. 

  • Branching Logic: Branching logic, also known as skip logic or conditional branching, customizes the survey flow based on respondents’ previous answers. This ensures that participants only encounter questions relevant to them, resulting in a more personalized and efficient survey-taking experience.  
  • Offline Survey Options: Zoho Survey recognizes that not all survey participants may have constant internet access. Therefore, it enables people to do surveys even without the internet by giving them offline options. This feature can be very useful for field surveys or scenarios where reliable internet connectivity is a concern.  
  • Analytics and Insights: Zoho Survey’s analytics tools provide valuable insights into response patterns and trends. Analyzing the collected data helps you gain a deeper understanding of your audience’s preferences, opinions, and behaviors. This information can guide decision-making and strategy development based on data-driven insights.  
  • Deeper Understanding of Audience: The insights gained from Zoho Survey’s analytics go beyond just the raw data. By understanding response patterns, trends, and correlations, you can form a more comprehensive understanding of your audience’s needs.  

In the fast-paced world of data collection, the importance of choosing the right multichannel survey tool cannot be overstated. Each of the top 5 tools mentioned above offers amazing features and capabilities to suit different research needs. Whether you’re looking for advanced analytics, interactive design, simplicity, or versatility, there’s a tool on this list that can elevate your survey distribution efforts in 2023 and beyond. Ultimately, remember that the choice depends on your organization’s requirements and objectives, so take the time to evaluate these tools thoroughly before making your decision.

 Frequently Asked Questions:  

1. What is multichannel survey distribution?

Multichannel survey distribution involves sharing surveys across multiple platforms and communication channels, like email, social media, websites, etc. 

2. How do these tools ensure data security and privacy during survey distribution?

The featured tools prioritize data security and privacy by implementing encryption protocols and compliance with data protection regulations. They often offer options to control access, anonymize responses, and secure sensitive information.

3. Can these tools handle complex survey designs and question types?

Yes, these tools offer a wide range of question types and survey design flexibility. 

4. What types of analytics and reporting features do these tools offer?

These tools provide different levels of analytics and reporting, like visualizations, trend analysis, demographic breakdowns, etc.

5. Are there pricing plans suitable for both small businesses and larger enterprises?

Yes, most of these tools offer tiered pricing plans that cater to a wide range of organizations, from startups to large enterprises.

6. Can these tools integrate with other software or platforms?

Absolutely. Many of these survey distribution tools offer integrations with other software, such as CRM systems, email marketing platforms, and more.

Sujata Kushwaha

Sujata Kushwaha

Sujata Kushwaha is a Digital Marketing Executive at piHappiness. She is passionate about topics such as SaaS, technology and business.

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