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Businesses today are fully aware of the fact that what value a great customer experience holds for their success.  And thus, for such reason, they are looking toward incorporating Artificial Intelligence (AI) to provide a convenient, intelligent, and informed CX at any point along the customer journey.  

As per surveys done on more than 50% of the companies, almost all of them are already taking action to deploy AI for customer experience, they are using it to quickly access insights and automate campaigns and processes.    

According to Gartner, the use of AI by enterprises has grown 270 percent over the last 4 years. From this, it is clear that AI technology isn’t something that will be trending in the future. It is here in the present moment, and you can utilize it to convey fulfilling client experiences. 

But the question is how AI customer experience helps businesses. Let’s understand this with the help of this article.   

What is Artificial Intelligence?

Artificial Intelligence (AI) can be described as a computer or robot that has the capability to execute activities like those done by people.  

It sometimes describes the growth of systems with cognitive processes that we humans associate with, such as reasoning, inferring, inferring from past experience, etc.  

Why Should Businesses Worry About Customer Experience?

According to a report by Forbes magazine, 6% of customers are ready to leave a brand if it doesn’t provide good customer service. 

Today, to reach a new height of success you don’t just have to focus on having a great product or pricing -you likewise need to ensure that your customers have a satisfying experience.  

And if your customer experience, collected using a customer experience app, is a new competitive battle zone, then artificial intelligence will be your best go-to strategy.  

New technology is today meaningfully impacting the manner in which we carry on with work, and organizations that don’t change with it will be abandoned. 

The digital change has permitted associations to draw in current purchasers without compromising client experience – regardless of where they’re found or what channel they use! 

Buyers today are becoming more educated, have greater purchasing power, and also have access to larger target audiences.  

Understanding your supporters and fostering a promoting plan based on insights is basic to building a magnificent artificial intelligence client experience strategy. 

Why You Need AI Customer Experiences?

Numerous businesses today are perceiving the worth of simulated intelligence client experience in working on their user’s journeys and meeting contemporary customer’s needs.  

In its broadest conception, artificial intelligence can be said to include any undertaking that requires information or knowledge to perform. This definition incorporates many exercises, from the relatively simple (grouping objects) to the exceptionally perplexing (driving a vehicle). 

Customers are interested in spending 20 to 40 percent more with those organizations that answer client assistance demands via social media- McKinsey. 

For organizations, artificial intelligence presents a chance to improve the client experience in more ways than one. One way is by utilizing artificial intelligence chatbots.  

Chatbots are computer programs that recreate human conversion. They can be utilized to address clients’ inquiries, give client care, and even make proposals. 

Another way businesses can utilize artificial intelligence to upgrade client experience is by utilizing it to customize content. For instance, a news site could utilize artificial intelligence to suggest articles that could interest a specific reader in view of their past way of behaving. 

Finally, organizations can execute artificial intelligence client experience systems to figure out their opinion in a superior way. By breaking down client reviews and social media posts, organizations can more readily comprehend how clients feel about their products and services by examining client reviews and social media posts.  

In this way, businesses are prescribed to utilize tools to trade Instagram analytics or Facebook information to further develop all the trouble spots. This data can then be utilized to make improvements.   

Artificial intelligence is still in its beginning phases; however, it can possibly change the client experience. Businesses that take on artificial intelligence early on will be strategically positioned to receive the advantages. 

Advantages of AI Customer Experience

Real-Time Decision Making With Predictive Behavior Analysis 

A decision based on the most recent data, for example, data from the ongoing communication that a customer has with a company with near-zero latency is called real-time decision making.  

Real-time decision-making is a strong promoting marketing tool that can be utilized to successfully draw in clients more effectively. For instance, you can distinguish clients utilizing ad blockers and furnish them with elective UI parts that would in any case capture their attention.  

Customized suggestions are an extraordinary method for showing clients significant content that they may be interested in. By utilizing artificial intelligence and real-time decisions, brands can figure out clients intent and present them with customized content and offers. This helps create a superior experience for the client and can prompt more changes. 

Predictive analytics is the act of utilizing statistics, data mining, and displaying to make forecasts.  

Since artificial intelligence can rapidly deal with huge amounts of data, it utilizes predictive analytics to give continuous real-time operational insights that assist with directing future client interactions. 

Predictive analytics is the term used to depict this way of behaving, which artificial intelligence succeeds at in light of the fact that it can rapidly analyze a lot of data. 

Improves Lead Generation  

When customers are willing to buy, then it becomes important to make the cycle torment free – and chatbots planned with artificial intelligence can do precisely that. 

The best example of this is utilizing preprogrammed questions to approve leads prior to moving them onto a sales specialist. Chatbots might begin discussions with clients in view of their perusing history to help the deal along and even upsell post-buy.  

Generate Customer Insights Based on Data 

Artificial Intelligence can examine data and extract client standards in the blink of an eye.  This information can assist with making client personas, matching clients to products they’re bound to purchase, and showing the most applicable content to readers. 

A portion of the data focuses an AI algorithm can follow include: 

  • Past client communications 
  • Geo-specific events 
  • Purchasing behaviors  
  • On-site interactions  
  • Psychographic factors 
  • Reference sources 

Also, that is significant in light of the fact that the more familiar you are with your clients, the more relevant you can make their experience. 

Customized Content  

In general, companies go through hours creating and booking week-by-week emails to numerous portions of clients. The issue is that even with the right email portions you won’t be able to convey a tweaked email to each and every client on your rundown. 

That is where artificial intelligence comes in. Artificial intelligence makes it conceivable to send exceptionally customized messages by analyzing topics of interest and detecting patterns to suggest significant content. 

Such types of dynamic emails can be based on things like:

  • Recently read blog posts 
  • Interactions with your site 
  • The most well-known blog entry at that point 
  • Beginning interactions with branded emails 
  • Complete time spent on a website page 

Studies show that 67% of customers believe it’s really important for brands to automatically change the content based on context, so these kinds of changes can have a significant effect. 

Streamline Workflows 

Artificial Intelligence chatbots are perfect for solving normal client inquiries. They can do this by starting conversations at assigned touchpoints on your site, giving individuals data to commonly asked questions, or offering help during the buying or application process. 

This permits your client support team to zero in on additional complicated tasks. What’s more, even if chatbots can’t settle an issue, they can in any case route clients through to the most appropriate help, for example, a live specialist or an information base article. 

Sujata Kushwaha

Sujata Kushwaha

Sujata Kushwaha is a Digital Marketing Executive at piHappiness. She is passionate about topics such as SaaS, technology and business.

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