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The sole role of the Net Promoter Score Survey or NPS is to fuel your marketing strategy towards significant success. NPS is a popular scoring system that notifies you on your customers’ feedback regarding all products and services from your company. 

For B2B or Business to Business companies, such as for wholesaler-retailer, or wholesaler-manufacturer contracts, the survey depends on the parties’ satisfaction on the overall service.

The NPS score depends on a ranking system from 0-10. The customer base is distinguished depending on their ranking rate:

  • Promoters: Those who rank between 9-10 and are satisfied. 
  • Passives: Those who rank between 7-8, and are satisfied. However, has no intention to promote. 
  • Detractors: Those who rank between 0-6, and are dissatisfied. 

Now a customer feedback software aims to gather the NPS rank and work towards improving the detractors’ score. 

There are various ways to improve the Net promoter score especially if you are a B2B company. The most suitable 4 are: 

Encourage In-House Group Effort

A group effort can cash in multiple profitable ideas for customer satisfaction improvement. And for this, you must make sure to have the entire staff on board with the Customer Feedback App

When an entire company understands the working of an online data collecting system, it becomes easier to navigate towards high net promoter scores. 

Customer service professionals for example are the ones directly in contact with the customers. Their main focus remains on making an unhappy customer feel satisfied with the after-sales services. Through the survey app, they can gather the basic idea of providing proper services to achieve customer satisfaction. 

When air aim is a steadfast turnover of happy customers, especially from a group of people dissatisfied with flaws in your previous service, teamwork is a must. 

Not to forget, if your workforce remains up-to-date with an advanced automation system, you can always update your marketing strategies with minimal effort. 

Make Your Brand, Easy to Promote

It takes 0 effort for a B2B consumer to discourage your trading practices if there are any potential flaws. Negative reviews are quicker to spread than positive. 

But most importantly, providing positive reviews is impossible to receive from lazy patrons. Hence, your incentives must be well-thought-out and quick to turnover. 

For B2B clients, paid-reviews or collaborations can work wonders in brand promotion. Let us take the example of a fitness company. 

If your brand manufactures fitness equipment for pilates exercise, you can promote them through your vendors. 

Suppose your brand products are sold through a high-end and popular company that specializes in selling multiple products and services. A paid promotion through advertisements, running competitions on their website or applications, or simple sponsorship tactics can engage a multitude of customers. 

If companies receive positive feedback from your brand, they are likely to encourage your sales through steady promotions and sponsorship deals that boost your business. 

Overall, it is a positive way of increasing NPS.

Prioritize Promoters

Negative feedback might make your head turn. But as Customer Survey Software aims to keep your concentration on overall improvement, you might only focus on detractors. 

For startups, it is important to keep an eye on the promoters as they are the ones who have provided a ground to your growing business. 

Their valuable insights from time-to-time can be useful especially during tough times. It is important to remember that they retain their trust in your company through hard times, knowing your potential to fight it back. 

Hence, the promoters play a vital role in improving your NPS after a surge of detractors in the business. Avoiding them can increase detractors, worsening the move towards marketing strategies. 

As promoters are loyal B2B customers for any B2B company, you can collaborate and solve marketing flaws and aim towards improving your NPS score through a tactical approach. 

Acting on their suggestions can not only prove fruitful in deterring bad NPS but also engaging positive teamwork from loyal patrons. 

Retain Consistent Positive Performance

Losing a dealer is like a sour thumb. But it is not easy when you are consistent with your good services. 

As a B2B company, being transparent through your services is a sure-shot way of creating promoters along the way. 

All you need to do is treat the customers like family, prioritize their needs, feedback, and recommendations, and make sure to offer some extra deals to sweeten the services. 

These simple approaches can not only delight present customers but also attract more potential B2B clients towards your business’ marketing and performance. 

A loyal brand is always a favorite among B2B clients. 


When it comes to high-end yet affordable Customer Feedback Management Software, you can always trust piHappiness to deliver. piHappiness provides unlimited customization options to suit their services to your brand’s marketing and promotional requirements. 

Chanakya Kyatham

Chanakya Kyatham

Chanakya Kyatham is a Senior Digital Marketing Manager at ParamInfo Computer Services Pvt Ltd and piHappiness. He is passionate about topics such as SaaS, productivity, Android and iOS, general technology, and business.

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