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Amidst the COVID-19 pandemic, almost every establishment across the globe had to face major ramifications in its functionalities. Schools and Academies have been experiencing a lot of shifts as to how they can open up again, with imminent questions like how will the day to day operations be affected, and much more.

In times like these, digital solutions are being looked upon which can help dilute the effects of the “home-school” situation that has firmly set its foot on the ground in this pandemic. Solutions like using a survey tool for the education industry are making a huge impact on gaining valuable insights into the minds of students, faculties, parents, management, and many more entities.

Using survey tools for the education industry, academic institutions have been able to set a precedent in terms of the imminent requirements of the students and faculties alike, to make the shift to remote classroom culture as convenient as possible.

Customer Engagement – A Prevalent Issue for Academic Institutions in 2020

Academic institutions across the globe had to make a tough decision about the high risk of opening their doors to students again. For now, almost every country has seen the academics of students shift to a digital platform or online portals offered by schools and colleges. 

The major concern for institutions, however, is how to sustain this model for long enough with optimum customer engagement? In a normal classroom, the experience was streamlined, in which responses and feedback were instantaneous from students and faculties. A physical classroom is designed to minimize distractions. If the student is yawning or if a student has fixated his/her eyes on a seemingly uninterested object, say a piece of chalk then the teacher or the facilitator understands that their teaching methodology is not engaging enough to hold the attention of the student.

With the advent of this pandemic, the classrooms have gone remote, and this sort of engagement is no longer a luxury for either party. Hence, targeted solutions like implementing student feedback software into the mechanisms of online classrooms have become the smartest way to meet the level of “physical classroom experience”.

What Ways Can Student Feedback Software be Helpful in Improving Customer Engagement?

The responsibility of keeping all the stakeholders like students, teachers, and parents of an educational institution engaged falls on the shoulders of the management. 

Academic institutions are rethinking their strategies about engagement and inclusivity at the fundamental level. Many institutions are rolling out tools to collect the feedback of individual students in the form of student feedback apps. And these feedbacks are not limited to a month or an academic year, the end of each period calls for quick feedback sessions so that it helps the institutes to keep track of their engagement on a daily if not hourly basis.

Elite schools and academic institutions are using interactive feedback questionnaires and they have moved over boring old clumsy text fields as answers whose sight makes a student drowsy or makes the student skip the feedback entirely. 

Institutions with comparatively lesser resources than the elite institutions are developing unique surveys and rating systems for their students to fill, to avoid presenting mundane and generic feedback questionnaires. For instance, a “smiley face” rating system for their students in the end of each class is one of the most commonly used methods by the institutions. It can be taken even further with the option of adding comments to provide an even more insightful feedback from the students.

Results to be Expected After Implementation of Student Feedback Software

Technically, a competent student feedback software should support real-time feedback collection, support multiple languages, and enable feedback collection at multiple locations. Moreover, it should also empower an institution by helping it in running informational videos and key campaigns for effective communication. It should also assist you in measuring your student’s satisfaction. With the help of the software, an institution can evaluate and track each of its teacher’s performance and provide valuable insights into the learning experience of the students. 

This can significantly help institutions in identifying areas in their teaching modules or techniques which have a scope for improvement, and act on it to elevate their teaching experience. 


Previously, feedback forms would just collect the responses and the processing of the same would turn out to be a tedious process, but using effective solutions like piHappiness, a student feedback app, in exploring the root cause behind each student’s response which will make the feedback mechanism extremely dynamic and responsive. Moreover, with survey tools in the education industry, it is the right time to start collecting feedback from the parents to build a strong relationship with them. This can make them understand that your institution adds value to the process of education and teaching. 

With continuous feedback, institutions can now ensure that their customer engagement remains intact during this pandemic, and keep their academia as indifferent from physical classrooms as it can. 

Chanakya Kyatham

Chanakya Kyatham

Chanakya Kyatham is a Senior Digital Marketing Manager at ParamInfo Computer Services Pvt Ltd and piHappiness. He is passionate about topics such as SaaS, productivity, Android and iOS, general technology, and business.

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