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Customer Feedback is any information that a customer gives after using a product of your company. Such information conveys satisfaction or the lack thereof, thoughts, and opinions about the product. Technology has come a long way and so has the process of collecting feedback, analyzing them and decide what the best course of action is.

Customer Feedback Softwares are becoming an important part of all kinds of businesses as they help to take quick course of action and are inexpensive.

  • Feedback software helps organizations to know the responses of all customers across different regions. By knowing the feedback of customers from different locations, agents can work on solutions which are necessary. These software can show which products are most popular and what needs to be corrected based on the reviews. Surely and obviously you will get your old customers back if you have given what they have asked for by listening to them.
  • Feedback software can help win back customers by listing their reviews and delivering them to the correct person quickly. If surveys are done through pen and paper, it can take months for the reviews to reach the person-in-charge and more time is required for implementation. By that time customers will have shifted to some other product and it will be much harder to lure them back. You can apologize for the late action but statistics show that customers are more likely to stay loyal to a company if they feel that their complaint was resolved quickly rather than apologizing for it. The only way to resolve issues quickly is through a customer feedback software.
  • A Feedback software helps in making customer surveys, judge the performance of agents, and analyze customer satisfaction rates of individual products. Sometimes customers may reject a product because of its shortage at times. Agents can then analyze what steps should be taken to best meet company goals and view hikes in purchases round the year. This helps to identify durations during which there is a shortage of product. This, in turn, helps in getting old customers back.
  • The software can read feedbacks of customers on social media websites and bring them to the notice of concerned authorities. This helps to prevent negative comments from going viral.

Customer Feedback Apps help to improve the quality and service of business and provides you with powerful insights from the feedback given by your customers.

Here are some features of such apps that can help bring your customers back to your brand:

  • Tracking & measuring customer satisfaction rates from feedback surveys and providing them with the best service.
  • You can get feedback from different regions and assess them in one place. Not only does this store information at one stop but also makes things easier and faster to access.
  • If someone rates negatively, the person in charge will get an instant alert so that they can attain the customer before it becomes too late.
  • Real-time analytics & powerful filters for measuring outlet performance are used to make data-backed decisions that largely helps in understanding customers.
  • It feels special to be wished on your special day, doesn’t it? Sending an auto-generated email to your customers with wishes and offers is an easy task but it goes a long way in winning customers back.
  • These apps can instantly send apology messages and emails in case of poor service automatically.

A customer is happy when he/ she is totally satisfied with the product you are offering and doesn’t have any issues whatsoever with it. It should be a top priority to keep your customers satisfied at all times to uphold the reputation of the brand. Customer Happiness App allows the company to gather customer insights which form the backbone of a successful business. Analyzing customer satisfaction not only helps to retrieve old customers back but also to retain customers. Listening to your customers and putting positive implementation is the most basic process of winning back your customers.

Chanakya Kyatham

Chanakya Kyatham

Chanakya Kyatham is a Senior Digital Marketing Manager at ParamInfo Computer Services Pvt Ltd and piHappiness. He is passionate about topics such as SaaS, productivity, Android and iOS, general technology, and business.

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