Businesses need to pay due attention to what customers think about the products and services. A happy and satisfied customer is more likely to come back, and avail the services. Businesses that listen to the customers tend to grow faster; they need to implement all the necessary things that keep the customers happy. Customers are the cornerstone of any business; unless the customer is satisfied with the product/service, he no longer visits the business. The role of customers become even more significant in service-based industries like restaurants, hotels, cafes and more.
When it comes to restaurants, there are many things to focus upon to keep the customers happy. The likeliness of a customer revisiting the restaurant depends on the quality of food and also on the service and ambiance. Happy customers are more likely to visit again, and serve as the ultimate source for word of mouth advertising. It is believed that it is quite difficult to retain old customers than to attain new customers. Hence, businesses should focus more on retaining existing customers than get new ones.
Restaurant managers and owners are looking on ways to improve the business by every passing day. They continuously monitor various aspects, devise strategies to ensure the smooth functioning of the restaurant. In today’s digital era, technology is very much needed for the growth and development of any business and restaurants are not an exception! Restaurant owners and managers strive for their customer happiness all the time for sustenance and growth of the restaurants. So, now the question arises as to how to know whether your customers are happy or not. It is here the restaurant feedback app comes in to picture. The app captures critical customer insights and paves the way for necessary action to improve customers delight.
Uses of Restaurant Feedback App
A digital feedback app is a great way to gather feedback from every customer related to the ambiance, service, food quality and more. Apart, let’s check the other benefits of using a restaurant feedback app:
Know the Areas of a Restaurant that Needs Improvement
If you are the owner of a restaurant, you might have discussed each aspect related to the product/service multiple times before implementation. As a result, you may not be able to see some of the flaws associated with the product/service. Some of them like food, decor, service, and ambiance do play a prominent role in the success of the restaurants.
So, the restaurant owners must capture customer insights from time to time to check their satisfaction levels. Implementing the timely changes from customer feedback lets customers know that you truly listen to customers and value their opinion.
Helps Acquire New Customers
A satisfied customer is most probable to leave a positive review on the internet or other social media channels. Positive feedback goes a long way in attracting new customers to the business. Customers these days rely on online reviews before making any purchases. According to Invesp data, about 90% of the customers refer to online reviews before buying a product/service. Out of which, 88% trust the opinions left out in the reviews and go forward with the purchase.
Helps Build Loyalty for the Brand
By constantly asking the customers about their feedback using the restaurant feedback system and responding to their opinions makes the customers feel valued. The customers begin to view the company as something that is close to their heart which truly care about the experience.
Good Feedback Attracts Referrals
Referrals are the most potent means of free advertising. When a customer is satisfied with the product, he is more likely to refer it to a person/friend. The word of mouth publicity is the top influencer while making purchase decisions, not just in the final part, but it influences in every stage of the purchase cycle.
Impact of Restaurant Feedback System on Business
The restaurant feedback system lets you identify the critical areas of the business that need improvement. Implement a proper action plan to address the issues and let the customers feel valued. Happy and satisfied customers love to visit the restaurant again and again.
Real-time Alerts for Poor Reviews
The customer feedback app helps capture customer reviews and alerts the management in case of negative reviews. The restaurant feedback software sends negative feedback alert to the management via Email and SMS. They can then take necessary action to resolve the issues even before the customer leaves the premises. You can apologise to them and offer a concession on the next visit. This way you can turn your unhappy customers into loyal customers.
Prevent Customer Churn
Many businesses tend to ignore negative feedback captured using restaurant feedback app. What they do not realise is that it is a wonderful opportunity to improve customer service and foster a healthy long-term association with the customer. Please do remember that they took the time to offer feedback rather than switching to your competitor. So, try to understand their issues and resolve them to make them feel valued.
Detailed Reporting and Analytics for Actionable Insights
The restaurant feedback app features customisable reports and inbuilt analytics. The feedback app lets you get reports in multiple forms like pie charts, graphs, tables. It thereby offers actionable insights and lets you make informed decisions. The data offers a clear picture of the number of satisfied and unsatisfied customers and also analyse the reasons for their dissatisfaction.
Conclusion
From the above discussion, it is clear that the restaurant feedback app offers a lot to the businesses. The customer feedback app captures customer insights and allows businesses to know the flaws, lets them implement necessary action to improve customer delight. Happy customers are more likely to bring in referrals that lead to new customers and thereby helps in the growth of business.
