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Businesses don’t run on how you keep selling and marketing your brand. Involving customer experience and establishing an interpersonal relationship. By sharing their connection with the brand can help reach better success levels. The business will be able to gauge the needs of the customers and work on them to deliver the best.

Why Is It Important To Get Feedback?

  • You will know whether they like or do not like your product or service.
  • You will get to know where to improve on
  • You are giving the customers importance

Every business has learned to value the feedback and go back to the drawing board thought over their decisions for their brand with the help of valuable customer feedback.

Means Used For Feedback

  • Contact Forms and eMails
  • Surveys
  • Usability Testing
  • Social Listening
  • Website Analytics
  • Comment Boxes
  • Online Reviews

All these provide a perfect means for the company to know what the customer thinks of the brand.

What Can you do With The Feedback?

Customer feedback gets used in various ways to leverage performance and earn profits.

  • Managing Customer Satisfaction and Loyalty
  • Improving Products or Services
  • Help Customer Retention
  • Making the Decision Process Easier

The reason brands are willing to shell out time and money for feedback comes from the reason of able to indulge the customer gaining a patron.

Utilization Of The Feedback

Customers do provide valuable feedback. It can certainly help the development team to brainstorm and utilize the feedback constructively and implement those changes. Considering customer feedback software can have a direct impact on customer loyalty. As they feel that the brand does value the opinions, they express either by using direct mediums or through social media.

The employees get trained to take on customer feedback, good or bad, and be able to answer. Feedback is always necessary. If you are receiving a good comment and praise from the customer, the company has to acknowledge the customer by thanking them. If there is criticism from the customer, answer it, and find out the cause for the complaint and assure the customer how it would get looked into.

It is necessary to have regular follow up on feedback posted by the customer and notify the improvements that get made. 

Companies now have special channels wherein customer feedback app gets it recorded, and so that there can be a quality check on the service given to the customer. The data helps in helping make and forge stronger bonds with the customer as well as help you better the product or service.

How To Improve Customer Feedback

You will find that 90% of the feedback is either praising the product or service or being unhappy about it. This kind of feedback doesn’t help you to make a big transition and spell success for your brand. You have to make sure that the feedback is constructive, and you can get valuable inputs from the customers.

  • Reaching out to your customers and not always waiting for them to give feedback.
  • You can approach with feedback questions that are short and simple. Making use of multiple-choice will help them with options.
  • Phrasing the questions well is the key to getting the right customer feedback software to help you.
  • Dull and boring questionnaires will not entice the customers to give feedback, lace it with some humor and color.
  • Featuring the questions online is a good idea, as a lot of the populace tends to hang out online a lot with the added advantage of online shopping being vogue.

With the help of the feedback, received the firm can go back and identify and possibly anticipate the future needs of the customers.

What Happens If You Don’t Address The Feedback?

  • If the feedback does not get addressed, the customer may stop using the brand
  • May not recommend it to others
  • You wouldn’t be able to improve your product or service
  • Will not have a successful brand

If you don’t happen to use or handle feedback well, there are chances that you may lose your customer to a competitor, which isn’t a very good business sense.

Studies have shown that retaining a customer is more cost-effective than gaining new ones. Using a customer feedback app, one can get to where to improve its services. A lot of business houses have to depend on repeat customer value, and they cannot afford to lose out on the feedback. It forms the crux for them to operate and satisfy their customer demands.


piHappiness ensures that customer satisfaction levels can be gauged and help to build lasting businesses. piHappiness has evolved an internal feedback policy as well, apart from the online feedback system. As it seems safer and will provide valuable outcomes as the company will work on ways to margin profit customer’s valuable suggestions.

Chanakya Kyatham

Chanakya Kyatham

Chanakya Kyatham is a Senior Digital Marketing Manager at ParamInfo Computer Services Pvt Ltd and piHappiness. He is passionate about topics such as SaaS, productivity, Android and iOS, general technology, and business.

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