Why does Customer Happiness Matter?

why-does-customer-happiness-matter

If you happen to be a small business, start-up or an established business, it is vital to keep your customers happy and satisfied. As Sheph Hyken, author and speaker quotes: “There is a big difference between a satisfied customer and a loyal customer. Never settle for satisfied”. The quote clearly reflects the significance of customer experience for businesses. Just a mere understanding of customer pain points is not enough; the businesses must take note of customer’s suggestions and offerings to take up the customer experience a notch and to make them feel as their reliable and trusted partner. Capture customer feedback using customer happiness app to know happy customers and have an accurate measure of customer satisfaction. Happy customers are the driving wheels of revenue for any business. There is no better marketing than referrals and word of mouth.

Among the many factors contributing to the success of the business, customer satisfaction stays in the front row. It is critical for businesses to keep a close watch on customer satisfaction.  Happy and delighted customers tend to stay more loyal to the brand, become vocal brand ambassadors and more likely to forgive the occasional business mishaps. Further, a positive endorsement from the happy customers opens doorways for new customers.

In today’s competitive environment, businesses must take all the necessary steps to keep the customer’s happy. If you don’t pay due attention to customer satisfaction, don’t expect the customers to care for your products or services in return. Unhappy customers won’t stay for long as they have a multitude of options at their disposal. So, companies must strive all the time to keep their customers happy and satisfied.

Stay Ahead of the Competition with Customer Satisfaction

Whatever business you step in, there is a healthy competition in existence. Your competitors are always waiting for your one wrong move to cash in. You needed to be on the heels all the time, and offer amazing customer experience to keep your customers hooked to the products/service. Customer feedback app plays a prominent role in capturing customer insights and helps businesses grow and stay competitive.  

Your Happy Customers are Your Brand Ambassadors

As we have discussed earlier, happy and satisfied customers never shy away from endorsing your business to their friends/colleagues. It is said that it is much expensive to acquire a new customer than to retain the existing customer. The word of mouth publicity is way better than any advertisements that are streaming today. There is also a greater probability of investing more in your business in the long run.

Helps Build Loyal Customers

Customer happiness and engagement are the significant drivers for the success of an organisation. Customer satisfaction helps foster customer loyalty and keep them satisfied. Loyal customers keep on coming back for making more purchases. Understanding customer needs, offering good service, efficient handling of customer complaints and staying in regular touch with them helps improve customer loyalty.

Happier Customers Mean Happier Employees

Customer satisfaction is not just important to the sustenance and growth of the business, it also impacts team morale and retention rate. It is the front line employees that deal with the customers it is not a happy sight arguing with the upset customers. Their jobs lie in a mess and they feel like a barricade between the customers and the businesses. If the employees feel unsatisfied, they tend to leave their jobs in no time. So, it’s the positive feedback cycle that keeps everyone happy, motivated and satisfied.

Helps Brand Recognition

In the digital age, people are always on the look for businesses that offer better customer service. Happier customers are more willing to share their opinion on social media by posting positive reviews and ratings. It could lead to flocks of customers visiting your business. By staying committed to the customers, business open new avenues of free marketing from satisfied customers. People mention your business in a positive light and it won’t take much time before the reputation of the brand soars to a new high.