Skip to main content

Your customers happen to be the most valuable source of info if you are thinking of better product design plus user experience. Appeasing your customers requires a lot of groundwork. First, you need to understand their pulse and then go about innovating with ideas that can complement the demands of your customers. Creating a factor of trust and understanding with your consumers can take your business a long way.  

Today’s customer is highly aware and conscious of his needs. Online surveys and previews reviews from customers in your industry give them a clear understanding of what you are delivering. Hence, catering to your customers the way they want needs a lot of hard work and following up. The best ways to get customer feedback and improve your product along with installing customer feedback software are:   

Follow up with a feedback 

Customer feedback can be extremely valuable for your business. Believe me, customers love to give reviews, and instant ones if asked properly can be excellent feedback for you to improve your products. 

Try a net promoters score (NPS)  

Ask the ultimate question to your customers: “From a scale of 1 to 10, what is the likelihood of your recommending our products to your friend or peer group? Follow it up by asking. “what made you give the feedback you did?” This process will neither waste your customers’ time nor make it cumbersome process. Moreover, it is measurable and actionable and allows you to understand and compare how you will do over some period of time.  

Send emails often 

Ask at regular periods and mainly through emails. Customers may leave their feedback on social media, but the reviews may not be as honest. Social media is an open platform where people usually don’t open up. Emails are the best way to gather personal and honest opinions from your customer. Customer feedback apps are available that can easily create emails you could send to your customers.  

Ask whether your product/service was good or bad 

Every customer who is a part of your business journey should receive at least one survey by the end of their trip. It is rather a simple process, where you could ask your customers to explicitly fill out what went well, while also finding what did not go well. If you are a startup, you would definitely benefit from receiving feedback at the end of their journey. For instance, there are testimonials carried on websites of the customers who were on the buying journey. These fetch a lot of good opportunities for the business to increase their customer base.  

Get your customer feedback on the third party sites 

Adding customer feedback on third-party sites that are authentic and of high quality helps boost your profile and receive a better reach. Once the feedback or customer opinion is published, your prospective clients get to see it on different platforms and thus help in boosting your aptitude.  

Try connecting with your key customers 

Make both personalized one-to-one executive briefings and focus groups for those of your key customers. You could conduct a lunch or high tea and invite the key customers to understand what exactly they feel. Use customer feedback software that is ready and easy to handle to receive authentic feelings from your customers. This method enables you to easily understand how you can serve your customers better.  

Try some anonymous surveys  

Most customers tend to shy away from giving authentic info about the products or services on social media. If you are looking to improve your functions in business, it is better to create anonymous surveys. Customers feel more at ease when they see a feedback questionnaire coming their way through exclusive means. If you want authentic feedback, you have to take the road less traveled. Without giving your customers the freedom to express freely, coming out of the fear of being exposed, you can never receive authentic information about your business.  


To create the right kind of product or service and to take your business to the next level, you will need to walk extra miles. Asking the right kind of questions at the right time and through the right platform is essential for you to make your customer well at home. Once, you have established the comfort level of your customer, authentic and right kind of feedback will flow automatically. There are plenty of customer feedback apps that provide accurate questionnaire fit for customizing according to the industry and give you the kind of information you need. All you need to do is install that customer survey tool and understanding your customer requirements change the business pattern also innovate on lines of customer demands. Make your business shine and add to your brand value with the right kind of tools to build a better market presence for yourself.  

Chanakya Kyatham

Chanakya Kyatham

Chanakya Kyatham is a Senior Digital Marketing Manager at ParamInfo Computer Services Pvt Ltd and piHappiness. He is passionate about topics such as SaaS, productivity, Android and iOS, general technology, and business.

Leave a Reply