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In order to capture consumer insights, customer feedback has been considered the best source. Businesses hence are extensively using customer feedback apps after seeking feedback, analyzing, and then implementing fixes on the product/service wherever necessary. This factor has been found to make every difference in creating brand loyalty and improving business.  

The reality is, most successful businesses consider the feelings and thoughts of their customer extremely seriously. All retail giants like Amazon, Wall-Mart gather extensive customer insights, feedback, and data and further uses the gathered information towards driving innovation in their operations.  

Amazon’s consumers believe the thought that someone is carefully considering their needs. Understand this pattern used by thousands of merchandize vendors and you would understand why brands like Amazon come with a brand value of $700 billion and more.  

So, it definitely pays big bucks to your business once you start listening to your customers. Check these few key strategies towards maximizing customer feedback:  

Actively look for customer insights in every form 

Most of the companies entering into the market with their original product rely heavily on customer feedback software. They use it for pointed, tangible criticism once the customer had used their product first time. They listen to their thoughts and opinions and pick the best out of the collected inputs towards drawing a sketch for revising their product.  

Some companies are big-time into tweaking their products and providing their customers what they want once they receive feedback from them. Customers are most of the time rather glad to share their opinions. People want their opinion to be heard. However, you have to ask them to provide their feedback, else they won’t share. Asking for customer feedback is the best way to learn what your customers feel and to create a strong connection with them.  

Don’t just wait to seek feedback on the online form after your customer has purchased. Asking it immediately after, mainly in person or via call is good. You would be indulging in promoting word-of-mouth marketing through your excellent and prompt customer service. Even if people give feedback online and through several touchpoints, good feedback from family or friends has twice as much effect in motivating a buyer towards buying a thing.  

Seek your customer’s complete attention, not just a half-hearted feedback 

Customer feedback surveys are good for understanding how your customers feel, however receiving personalized feedback by creating a core group can be the best way to receive it. Especially in case you are starting a new business, prioritize placing together a selected small group of customers who have shown affection and love for your product. As you are looking to increase your business potential, make a small core group who totally trusts in what you are offering. A core group helps you clearly understand what you are doing good and where you lack. If your core group vouch for your product strongly, the rest of the customer you acquire will also like. However, if your core group is not quite happy with your product, the new consumer group will barely stay.  

Integrate your customer survey with other consumer data 

Direct consumer opinion gives you the advantage that you remain relevant to your business and consumer needs. However, it is isolated and one person opinion information, not exactly giving you the exact market scenario. The good news is- customer opinion has become really easy to obtain especially through customer feedback applications.  

These applications with a data-driven approach show remarkable differences in creating better business approaches. For instance, a study by Mckinsey & Co. for more than 700 businesses revealed that investing in data analytics resulted in boosting revenue to a marginal level, approximately 6 percent. Analyzing the customer feedback using these and other customer feedback applications can help bring huge benefits to your business.  

Make a comparison of your core customer opinion or insights from that of the larger samples that you take from relatively less frequenting customers. Ask yourself if your core buyers represent a greater marketing opportunity and, in an event they don’t, how you could spin your business to keep the current supporters at the same time going to a higher customer base.  

Go and reach out to your customers right away 

Sharing the passion and info of your products should not ever be a one-way street. Asking your customers for their feedback is one great method of connecting with the clients. Moreover, it’s a great opportunity for all small businesses to gather learning and improve.  

You now have the tools to take care of the kind of customer loyalty that is evident with the business giants globally. All you require doing is readily seek opinions, carefully listen and go out to reach for those who love your business/product. Once you have analyzed your feedback using customer feedback software, you can have a better idea of which areas have better opportunities for innovation.  


Customer feedback is of paramount significance. If you carefully observe the opinion customers have of your business, especially the core group, you will know better to innovate your products. Bringing down the customer churn and bringing the customer acquiring can be easy once you understand what your first or core group of customers wants. Once your customer delivers their opinion of your business, innovation around the feedback helps you grow your business to a greater level. Take your business to the next best level with customer feedback applications, innovate and ideate to create a butter business for yourself.  

Chanakya Kyatham

Chanakya Kyatham

Chanakya Kyatham is a Senior Digital Marketing Manager at ParamInfo Computer Services Pvt Ltd and piHappiness. He is passionate about topics such as SaaS, productivity, Android and iOS, general technology, and business.

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